Trademark protection for store designs. One trademark a day keeps apple’s competitors away
Companies spend a significant part of their investment in order to create a Brand experience for the consumer. Besides large sums spent on the design of consumer goods, companies such as Apple are eager to create a brand experience by implementing a certain store design. Hence, these companies have a well-reasoned urge to protect such distinct store designs utilizing the current intellectual property system. In the tradition of the U.S. approach, where the get-up of a business venue can be protected by trade dress law, the most recent European Jurisprudence seems to tend towards the protection of such a get-up by trade mark law. As this could be good news for companies with a distinct store concept and design, this new approach also raises... Ver más
1657-1959
2346-2116
2014-11-05
323
346
http://purl.org/coar/access_right/c_abf2
info:eu-repo/semantics/openAccess
