Descripción: “...Clinics and hospitals in the capital of Antioquia come to understand the concept 'health tourism", a situation that has led to implement a restructuring of its services, its infrastructure, its portfolio of offerings, and start implementing a strategy of international promotion. Through surveys of patients from abroad, who came to Medellin to be different treatments and medical interventions with the support of the interviews with several doctors who see this public and marketing managers of some clinics in the city, it was possible to define characteristics, and reasons for buying segments related to health tourism in Medellin.  ...”

Descripción: “...This document lists the formats used in events relating to international levels, identifying opportunities the city has to position itself as an attractive option for the development of knowledge and networking events. ...”