Descripción: “...Therefore, it is interesting to investigate the specific factors at each stage of life to design marketing strategies that contribute to develop brand Ioyalty in the target.This research was developed through a qualitative exploratory design with consumers in Medellin city. ...”

Descripción: “...AbstractConstruction of a system of virtual representationsIntroduction: this research aims to create a virtual representation system(1) from the collective imagination of the Colombian Historical Cultural Tradition, linking the role of graphic design as being, in the process of construction and development Method: the methodology used is ethnographic qualitative design (2).Was developed with the documentation and data collection in order to create the concepts through the symbolic elements framing in the historical cultural tradition in Colombia. ...”