Descripción: “...Se concluye el trabajo definiendo que la mejor forma de evaluar una alianza estratégica es por medio de haber conseguido los objetivos tanto individuales como los  objetivos comunes de las organizaciones participantes.AbstractThe aim of this article is to determine the characteristics that are considered when establishing a strategic alliance as a mechanism of growth, opportunity and change to family businesses. In its first part presents the related literature by different authors about what an Alliance is strategic and the benefits that could contribute to family businesses. ...”