Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019
El papel de los niños como consumidores ha generado un gran interés en el marketing social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay campos como la regulación de la publicidad, el comportamiento digital y las actitudes de los niños hacia los productos, que hasta ahora no están completamente estudiados. Para apoyar las futuras investigaciones de la comunidad científica del marketing social sobre este tema, el presente estudio bibliométrico tuvo como objetivo investigar y describir las líneas y áreas de investigación en psicología, comportamiento y marketing social, en relación con el consumo infantil, para responder a la siguiente pregunta de investigación: ¿Cuáles son las publicaciones, autores y tend... Ver más
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Acta Colombiana de Psicología - 2022
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
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ojs |
| institution |
UNIVERSIDAD CATÓLICA DE COLOMBIA |
| thumbnail |
https://nuevo.metarevistas.org/UNIVERSIDADCATOLICADECOLOMBIA/logo.png |
| country_str |
Colombia |
| collection |
Acta Colombiana de Psicología |
| title |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| spellingShingle |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 Granados-León, César Ortegón-Cortázar, Leonardo Sandoval-Escobar, Marithza marketing social psicología del consumidor infantil consumo infantil consumo saludable bibliometría social marketing healthy consumption bibliometric child consumer psychology child consumption |
| title_short |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_full |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_fullStr |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_full_unstemmed |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_sort |
análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_eng |
Bibliometric Analysis and thematic review of studies on child consumption from 1974 to 2019 |
| description |
El papel de los niños como consumidores ha generado un gran interés en el marketing social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay campos como la regulación de la publicidad, el comportamiento digital y las actitudes de los niños hacia los productos, que hasta ahora no están completamente estudiados. Para apoyar las futuras investigaciones de la comunidad científica del marketing social sobre este tema, el presente estudio bibliométrico tuvo como objetivo investigar y describir las líneas y áreas de investigación en psicología, comportamiento y marketing social, en relación con el consumo infantil, para responder a la siguiente pregunta de investigación: ¿Cuáles son las publicaciones, autores y tendencias más importantes en la investigación sobre el consumo infantil en los últimos 45 años? Para ello, se analizaron 1375 artículos de 703 revistas con los paquetes Bibliometrix (R Studio), utilizando una metodología exploratoria y descriptiva, analizando 2588 palabras clave de autor y 1265 palabras clave adicionales con 2597 autores en la base de datos Scopus. Los indicadores cienciométricos muestran la existencia de cinco grupos temáticos relacionados con el consumo infantil. Se concluye que la producción científica sobre el consumo de niños y niñas debe abordar cuestiones de protección y regulación orientadas a la responsabilidad social, especialmente en las comunicaciones integradas de marketing y publicidad de las marcas alimentarias, con mayor y especial cuidado en el entorno digital, debido a la actual inmersión de la población infantil mundial y su creciente autonomía en la elección de contenidos, productos y marcas digitales.
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| description_eng |
The role of children as consumers has generated great interest in social marketing, especially in aspects related to food. However, there are fields such as the regulation of advertising, digital behavior, and children’s attitudes towards products that until now have not been completely studied. To support future research of the social marketing scientific community about this topic, the present bibliometric study aimed to investigate and describe the lines and areas of inquiry in psychology, behavior and social marketing in relation to child consumption, in order to respond the following research question: what have been the most important publications, authors and trends in research on child consumption in the last 45 years? To this end, 1375 articles from 703 journals were analyzed with the Bibliometrix packages (R Studio), under an exploratory and descriptive methodology, analyzing 2588 author keywords and 1265 additional keywords, with 2597 authors in the Scopus database. Scientometric indicators show the existence of five thematic groups related to child consumption. It is concluded that scientific production on child consumption should address protection and regulation issues oriented to social responsibility, especially in integrated marketing and advertising communications for food brands, with greater and special care in the digital environment, due to the current immersion of the world’s child population and its growing autonomy in the choice of digital content, products, and brands.
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| author |
Granados-León, César Ortegón-Cortázar, Leonardo Sandoval-Escobar, Marithza |
| author_facet |
Granados-León, César Ortegón-Cortázar, Leonardo Sandoval-Escobar, Marithza |
| topicspa_str_mv |
marketing social psicología del consumidor infantil consumo infantil consumo saludable bibliometría |
| topic |
marketing social psicología del consumidor infantil consumo infantil consumo saludable bibliometría social marketing healthy consumption bibliometric child consumer psychology child consumption |
| topic_facet |
marketing social psicología del consumidor infantil consumo infantil consumo saludable bibliometría social marketing healthy consumption bibliometric child consumer psychology child consumption |
| citationvolume |
25 |
| citationissue |
2 |
| citationedition |
Núm. 2 , Año 2022 :Acta Colombiana de Psicología |
| publisher |
Universidad Católica de Colombia |
| ispartofjournal |
Acta Colombiana de Psicología |
| source |
https://actacolombianapsicologia.ucatolica.edu.co/article/view/4443 |
| language |
Español |
| format |
Article |
| rights |
http://creativecommons.org/licenses/by-nc-sa/4.0 Acta Colombiana de Psicología - 2022 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0. info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
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Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 Kelly, B., King, L., Chapman, K., Boyland, E., Bauman, A. E., & Baur, L. A. (2015). A hierarchy of unhealthy food promotion effects: Identifying methodological approaches and knowledge gaps. American Journal of Public Health, 105(4), 86–95. https://doi.org/10.2105/ AJPH.2014.302476 Kennedy, A. M., Jones, K., & Williams, J. (2019). Children as Vulnerable Consumers in Online Environments. Journal of Consumer Affairs, 53(4), 1478–1506. https:// doi.org/10.1111/joca.12253 Koplin, J. J., Kerr, J. A., Lodge, C., Garner, C., Dharmage, S. C., Wake, M., & Allen, K. J. (2019). Infant and young child feeding interventions targeting overweight and obesity: A narrative review. Obesity Reviews, 20(1), 31– 44. https://doi.org/10.1111/obr.12798 Kraak, V. I., & Story, M. (2015). 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IEEE Transactions on Pattern Analysis and Machine Intelligence, 24(7), 881–892. https://doi.org/10.1109/ TPAMI.2002.1017616 Kelly, B., Hattersley, L., King, L., & Flood, V. (2008). Persuasive food marketing to children: Use of cartoons and competitions in Australian commercial television advertisements. Health Promotion International, 23(4), 337–344. https://doi.org/10.1093/heapro/dan023 info:eu-repo/semantics/article text/html http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 http://purl.org/redcol/resource_type/ART info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text application/pdf Universidad Católica de Colombia Publication Granados-León, César marketing social psicología del consumidor infantil consumo infantil Ortegón-Cortázar, Leonardo consumo saludable 25 Sandoval-Escobar, Marithza 2 Núm. 2 , Año 2022 :Acta Colombiana de Psicología Artículo de revista El papel de los niños como consumidores ha generado un gran interés en el marketing social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay campos como la regulación de la publicidad, el comportamiento digital y las actitudes de los niños hacia los productos, que hasta ahora no están completamente estudiados. Para apoyar las futuras investigaciones de la comunidad científica del marketing social sobre este tema, el presente estudio bibliométrico tuvo como objetivo investigar y describir las líneas y áreas de investigación en psicología, comportamiento y marketing social, en relación con el consumo infantil, para responder a la siguiente pregunta de investigación: ¿Cuáles son las publicaciones, autores y tendencias más importantes en la investigación sobre el consumo infantil en los últimos 45 años? Para ello, se analizaron 1375 artículos de 703 revistas con los paquetes Bibliometrix (R Studio), utilizando una metodología exploratoria y descriptiva, analizando 2588 palabras clave de autor y 1265 palabras clave adicionales con 2597 autores en la base de datos Scopus. Los indicadores cienciométricos muestran la existencia de cinco grupos temáticos relacionados con el consumo infantil. Se concluye que la producción científica sobre el consumo de niños y niñas debe abordar cuestiones de protección y regulación orientadas a la responsabilidad social, especialmente en las comunicaciones integradas de marketing y publicidad de las marcas alimentarias, con mayor y especial cuidado en el entorno digital, debido a la actual inmersión de la población infantil mundial y su creciente autonomía en la elección de contenidos, productos y marcas digitales. bibliometría The role of children as consumers has generated great interest in social marketing, especially in aspects related to food. However, there are fields such as the regulation of advertising, digital behavior, and children’s attitudes towards products that until now have not been completely studied. To support future research of the social marketing scientific community about this topic, the present bibliometric study aimed to investigate and describe the lines and areas of inquiry in psychology, behavior and social marketing in relation to child consumption, in order to respond the following research question: what have been the most important publications, authors and trends in research on child consumption in the last 45 years? To this end, 1375 articles from 703 journals were analyzed with the Bibliometrix packages (R Studio), under an exploratory and descriptive methodology, analyzing 2588 author keywords and 1265 additional keywords, with 2597 authors in the Scopus database. Scientometric indicators show the existence of five thematic groups related to child consumption. It is concluded that scientific production on child consumption should address protection and regulation issues oriented to social responsibility, especially in integrated marketing and advertising communications for food brands, with greater and special care in the digital environment, due to the current immersion of the world’s child population and its growing autonomy in the choice of digital content, products, and brands. Bibliometric Analysis and thematic review of studies on child consumption from 1974 to 2019 social marketing healthy consumption bibliometric child consumer psychology Journal article child consumption 2022-06-22T15:43:32Z https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4263 https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4193 https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4290 141 2022-06-22T15:43:32Z https://doi.org/10.14718/ACP.2022.25.2.8 10.14718/ACP.2022.25.2.8 1909-9711 0123-9155 2022-06-22 122 |