Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship
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2310-4635
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2021-01-25
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Propósitos y Representaciones - 2021
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Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship SPE2 Carrera de Psicología, Universidad San Ignacio de Loyola, Lima, Perú. Artículo de revista Núm. SPE2 , Año 2021 : Número especial: Competencias profesionales para la formación universitaria internacional 9 Propósitos y Representaciones Dinara Lenarovna, Kurbangalieva http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/publishedVersion http://purl.org/redcol/resource_type/ART http://purl.org/coar/resource_type/c_2df8fbb1 https://revistas.usil.edu.pe/index.php/pyr/article/view/1009 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 http://purl.org/coar/resource_type/c_6501 info:eu-repo/semantics/article Propósitos y Representaciones - 2021 https://creativecommons.org/licenses/by-nc-sa/4.0/ Inglés Text Publication Journal article Throughout the past decade, the theme of reputation has attracted growing interest in the world of corporate business. This interest is primarily due to the fact that reputation is beginning to have an increasing impact on the capitalization of brands. In addition, the accelerated development of information technology and the subsequent large-scale expansion of the organization into digital markets, with a new force, expanded the scientific field of research on the impact of intangible factors on the activities of brands. In numerous publications devoted to the study of the term reputation, both domestic and foreign researchers, there are different approaches to its definition. Previous analysis of works has shown that the reputation of an organization is often confused with the categories «brand», «brand image», «intangible assets», «goodwill» or «business reputation» (Malakhov, 2009), which have other nature and meaning. This article analyzes the views of various researchers of the above terms and, based on the work done, attempts to systematize these terms and offers the author's definition of the definition of «brand reputation». This research will provide a theoretical basis for further research, namely, quantitative assessment of reputation in the era of market transformation and the spread of modern technologies. reputation application/pdf brand image goodwill corporate reputation competitiveness Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship 2310-4635 2021-01-25T00:00:00Z https://revistas.usil.edu.pe/index.php/pyr/article/download/1009/1291 e1009 e1009 2021-01-25T00:00:00Z 2021-01-25 https://doi.org/10.20511/pyr2021.v9nSPE2.1009 10.20511/pyr2021.v9nSPE2.1009 2307-7999 |
| institution |
UNIVERSIDAD SAN IGNACIO DE LOYOLA |
| thumbnail |
https://nuevo.metarevistas.org/USIL/logo.png |
| country_str |
Perú |
| collection |
Propósitos y Representaciones |
| title |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship |
| spellingShingle |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship Dinara Lenarovna, Kurbangalieva reputation brand image goodwill corporate reputation competitiveness |
| title_short |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship |
| title_full |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship |
| title_fullStr |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship |
| title_full_unstemmed |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship |
| title_sort |
evolution of concepts related to the term «brand reputation» and their relationship |
| title_eng |
Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship |
| description_eng |
Throughout the past decade, the theme of reputation has attracted growing interest in the world of corporate business. This interest is primarily due to the fact that reputation is beginning to have an increasing impact on the capitalization of brands. In addition, the accelerated development of information technology and the subsequent large-scale expansion of the organization into digital markets, with a new force, expanded the scientific field of research on the impact of intangible factors on the activities of brands. In numerous publications devoted to the study of the term reputation, both domestic and foreign researchers, there are different approaches to its definition. Previous analysis of works has shown that the reputation of an organization is often confused with the categories «brand», «brand image», «intangible assets», «goodwill» or «business reputation» (Malakhov, 2009), which have other nature and meaning. This article analyzes the views of various researchers of the above terms and, based on the work done, attempts to systematize these terms and offers the author's definition of the definition of «brand reputation». This research will provide a theoretical basis for further research, namely, quantitative assessment of reputation in the era of market transformation and the spread of modern technologies.
|
| author |
Dinara Lenarovna, Kurbangalieva |
| author_facet |
Dinara Lenarovna, Kurbangalieva |
| topic |
reputation brand image goodwill corporate reputation competitiveness |
| topic_facet |
reputation brand image goodwill corporate reputation competitiveness |
| citationvolume |
9 |
| citationissue |
SPE2 |
| citationedition |
Núm. SPE2 , Año 2021 : Número especial: Competencias profesionales para la formación universitaria internacional |
| publisher |
Carrera de Psicología, Universidad San Ignacio de Loyola, Lima, Perú. |
| ispartofjournal |
Propósitos y Representaciones |
| source |
https://revistas.usil.edu.pe/index.php/pyr/article/view/1009 |
| language |
Inglés |
| format |
Article |
| rights |
info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Propósitos y Representaciones - 2021 https://creativecommons.org/licenses/by-nc-sa/4.0/ |
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info:eu-repo/semantics/article |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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Text |
| publishDate |
2021-01-25 |
| date_accessioned |
2021-01-25T00:00:00Z |
| date_available |
2021-01-25T00:00:00Z |
| url |
https://revistas.usil.edu.pe/index.php/pyr/article/view/1009 |
| url_doi |
https://doi.org/10.20511/pyr2021.v9nSPE2.1009 |
| issn |
2307-7999 |
| eissn |
2310-4635 |
| doi |
10.20511/pyr2021.v9nSPE2.1009 |
| citationstartpage |
e1009 |
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e1009 |
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https://revistas.usil.edu.pe/index.php/pyr/article/download/1009/1291 |
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