Student Attitude to Internet Search Engines: Navigation and Optimization Problems

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spelling	Student Attitude to Internet Search Engines: Navigation and Optimization Problems Ostanina, Sofia Sh. Núm. SPE3 , Año 2021 : Número especial: Contexto actual de la educación y la psicología en Europa y Asia SPE3 9 Carrera de Psicología, Universidad San Ignacio de Loyola, Lima, Perú. Komissarova, Larisa F. Vodolazhskaya, Ekaterina L. Mechkovskaya, Olga A. Manakova, Olga S. Shabalina, Liudmila G. Kiryakova, Aida V. Propósitos y Representaciones Artículo de revista http://purl.org/coar/resource_type/c_6501 https://creativecommons.org/licenses/by-nc-sa/4.0/ Propósitos y Representaciones - 2021 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/redcol/resource_type/ARTREF https://revistas.usil.edu.pe/index.php/pyr/article/view/1128 http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text Inglés application/pdf Publication The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the research is to study the peculiarities of the attitude of students to search and recommendation services on the Internet. Research methods: as a research method, we used a questionnaire survey as a method of collecting primary information, which allows us to identify various aspects related to the attitude of students to search and recommendation systems on the Internet. Research results: the article examines the specifics of Russian search and recommendation systems, students' attitude to these services, and their place in their lives. The novelty and originality of the research lies in the fact that for the first time the search and recommendation services of the Internet space were studied. It is shown that these services were initially developed in the sphere of culture and gradually began to spread to other spheres of people's life, which attracted e-Commerce figures. It is revealed that those students who discovered search and recommendation services a few years ago still use them to choose leisure activities. It is shown that students still identify some disadvantages of these systems: inaccurate recommendations, a large number of questions to determine preferences. There is some distrust to new Internet technologies among those who are used to relying on their intuition when choosing. It is determined that students often use search and recommendation services, since in most cases gadgets help them spend their free time, have fun: read a book, watch a movie, listen to music. It is revealed that the majority of students trust Internet services, although they are not always satisfied with the recommendations. It is shown that the level of student-user confidence in traditional advertising and marketing decreases simultaneously. It is determined that from the point of view of students, today not only printed versions of Newspapers, traditional radio, but even mass broadcast television are losing ground before the Internet as the most promising communication channel. Practical significance: the data Obtained in this work can be used in marketing research, economic Sciences, advertising psychology, as well as for further theoretical development of this issue. student youth Student Attitude to Internet Search Engines: Navigation and Optimization Problems Internet search and recommendation system attitude. Journal article 2021-03-06T00:00:00Z 2310-4635 10.20511/pyr2021.v9nSPE3.1128 https://revistas.usil.edu.pe/index.php/pyr/article/download/1128/1386 e1128 e1128 2021-03-06 2307-7999 https://doi.org/10.20511/pyr2021.v9nSPE3.1128 2021-03-06T00:00:00Z
institution	UNIVERSIDAD SAN IGNACIO DE LOYOLA
thumbnail	https://nuevo.metarevistas.org/USIL/logo.png
country_str	Perú
collection	Propósitos y Representaciones
title	Student Attitude to Internet Search Engines: Navigation and Optimization Problems
spellingShingle	Student Attitude to Internet Search Engines: Navigation and Optimization Problems Ostanina, Sofia Sh. Komissarova, Larisa F. Vodolazhskaya, Ekaterina L. Mechkovskaya, Olga A. Manakova, Olga S. Shabalina, Liudmila G. Kiryakova, Aida V. student youth Internet search and recommendation system attitude.
title_short	Student Attitude to Internet Search Engines: Navigation and Optimization Problems
title_full	Student Attitude to Internet Search Engines: Navigation and Optimization Problems
title_fullStr	Student Attitude to Internet Search Engines: Navigation and Optimization Problems
title_full_unstemmed	Student Attitude to Internet Search Engines: Navigation and Optimization Problems
title_sort	student attitude to internet search engines: navigation and optimization problems
title_eng	Student Attitude to Internet Search Engines: Navigation and Optimization Problems
description_eng	The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the research is to study the peculiarities of the attitude of students to search and recommendation services on the Internet. Research methods: as a research method, we used a questionnaire survey as a method of collecting primary information, which allows us to identify various aspects related to the attitude of students to search and recommendation systems on the Internet. Research results: the article examines the specifics of Russian search and recommendation systems, students' attitude to these services, and their place in their lives. The novelty and originality of the research lies in the fact that for the first time the search and recommendation services of the Internet space were studied. It is shown that these services were initially developed in the sphere of culture and gradually began to spread to other spheres of people's life, which attracted e-Commerce figures. It is revealed that those students who discovered search and recommendation services a few years ago still use them to choose leisure activities. It is shown that students still identify some disadvantages of these systems: inaccurate recommendations, a large number of questions to determine preferences. There is some distrust to new Internet technologies among those who are used to relying on their intuition when choosing. It is determined that students often use search and recommendation services, since in most cases gadgets help them spend their free time, have fun: read a book, watch a movie, listen to music. It is revealed that the majority of students trust Internet services, although they are not always satisfied with the recommendations. It is shown that the level of student-user confidence in traditional advertising and marketing decreases simultaneously. It is determined that from the point of view of students, today not only printed versions of Newspapers, traditional radio, but even mass broadcast television are losing ground before the Internet as the most promising communication channel. Practical significance: the data Obtained in this work can be used in marketing research, economic Sciences, advertising psychology, as well as for further theoretical development of this issue.
author	Ostanina, Sofia Sh. Komissarova, Larisa F. Vodolazhskaya, Ekaterina L. Mechkovskaya, Olga A. Manakova, Olga S. Shabalina, Liudmila G. Kiryakova, Aida V.
author_facet	Ostanina, Sofia Sh. Komissarova, Larisa F. Vodolazhskaya, Ekaterina L. Mechkovskaya, Olga A. Manakova, Olga S. Shabalina, Liudmila G. Kiryakova, Aida V.
topic	student youth Internet search and recommendation system attitude.
topic_facet	student youth Internet search and recommendation system attitude.
citationvolume	9
citationissue	SPE3
citationedition	Núm. SPE3 , Año 2021 : Número especial: Contexto actual de la educación y la psicología en Europa y Asia
publisher	Carrera de Psicología, Universidad San Ignacio de Loyola, Lima, Perú.
ispartofjournal	Propósitos y Representaciones
source	https://revistas.usil.edu.pe/index.php/pyr/article/view/1128
language	Inglés
format	Article
rights	https://creativecommons.org/licenses/by-nc-sa/4.0/ Propósitos y Representaciones - 2021 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2
type_driver	info:eu-repo/semantics/article
type_coar	http://purl.org/coar/resource_type/c_6501
type_version	info:eu-repo/semantics/publishedVersion
type_coarversion	http://purl.org/coar/version/c_970fb48d4fbd8a85
type_content	Text
publishDate	2021-03-06
date_accessioned	2021-03-06T00:00:00Z
date_available	2021-03-06T00:00:00Z
url	https://revistas.usil.edu.pe/index.php/pyr/article/view/1128
url_doi	https://doi.org/10.20511/pyr2021.v9nSPE3.1128
issn	2307-7999
eissn	2310-4635
doi	10.20511/pyr2021.v9nSPE3.1128
citationstartpage	e1128
citationendpage	e1128
url2_str_mv	https://revistas.usil.edu.pe/index.php/pyr/article/download/1128/1386
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Student Attitude to Internet Search Engines: Navigation and Optimization Problems

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