Destination marketing essentials

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0120-7555

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2018-10-02

279

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Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.).
Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39.
Blain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646
https://creativecommons.org/licenses/by-nc-sa/4.0/
Español
Publication
Galindo Henríquez, Francisco Alberto
Turismo y Sociedad
Facultad de Administración de Empresas Turísticas y Hoteleras
23
, Año 2018 : Julio-Diciembre
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Artículo de revista
Destination marketing essentials
Journal article
2346-206X
2018-10-02T12:24:14Z
2018-10-02T12:24:14Z
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/6928
2018-10-02
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/8678
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/7270
0120-7555
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10.18601/01207555.n23.15
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title Destination marketing essentials
spellingShingle Destination marketing essentials
Galindo Henríquez, Francisco Alberto
title_short Destination marketing essentials
title_full Destination marketing essentials
title_fullStr Destination marketing essentials
title_full_unstemmed Destination marketing essentials
title_sort destination marketing essentials
title_eng Destination marketing essentials
author Galindo Henríquez, Francisco Alberto
author_facet Galindo Henríquez, Francisco Alberto
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references Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.).
Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39.
Blain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646
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