Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización
Tras el análisis reflexivo de dos investigaciones sobre las políticas públicas en el sector de cooperativas de consumo 1980 – 2010 e internacionalización cooperativa: condiciones y lineamientos para su desarrollo en Colombia, se analizan algunos elementos que coadyuvaron el desenlace económico de las cooperativas de consumo en el mercado colombiano. El objetivo de dicho análisis es identificar los factores que más han incidido en la articulación de las cooperativas de consumo en los mercados, su presencia sectorial y los elementos a tener en cuenta en una posible promoción a futuro. Lo anterior, en el marco de un proceso de replanteamiento del rol de las cooperativas de consumo como articuladoras de bi... Ver más
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Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización Mispelblom Frederik (1991). Le secret des services: les clients acteurs autant qu'objets de travail. Revue Française du Marketing. No. 134/4 Mason, Roger. (1995). Interpersonal effects on consumer demand in economic theory and marketing thouhgt, 1890-1950. Journal of Economic Issues. Lincoln. Vol. 29. No. 3. Sep. McCracken, G. (1986). Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural meaning of Consumer Goods. Journal of Consumer Research. Vol. 13, June, 71-84. McCracken, G. (1988). Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities: Bloomington: Indiana University Press. McCracken, G. (1990). Culture and Consumer Behavior: An Anthropological Perspective. Journal of the Market Research Society. Vol. 32, No. 1, 3-11 Mckenna, Regis (1991). Marketing is everything. Harvard Business Review. January-February. Mehta, R., and Belk, R. (1991). Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States. Journal of Consumer Research. Vol. 17, March, 398-411. Mowen, John and Minor, Michael (1998). Consumer Behavior. New Jersey: Prentice Hall. 3rd Ed. Marion, Gilles et al (2003). Antimanuel de marketing. Paris. Éditions d’Organisation. Muñoz, J. (1995). Antropología cultural colombiana. Editorial Unisur. Bogotá. Murphy, Patrick & Enis, Ben (1986). Classifying products strategically. Journal of Marketing. Vol. 50. July. Murray, Jeff; Evers Deborah; Janda, Swinder. (1995). Marketing, theory borrowing, and critical reflection. Journal of Macromarketing. Boulder. Vol. 15. No. 2. Fall. Narver, J. and Slater, S (1990). The effect of a market orientation on business profitability: Journal of Marlketing. Vol 54. Nooteboom, Bart (1992). A postmodern philosophy of markets. International Studies of Management & Organization. Summer, Oliva, R. (1998). Use modeling power tools to improve decisions. Marketing News. Chicago. Mason, Roger (1998). Breakfast in Detroit: Economics, marketing, and consumer theory, 1930 to 1950. Journal of Macromarketing. Boulder. Vol. 18. No. 2. Fall. Maricourt, Renaud de (1987). Les principes et techniques de marketing sont-ils applicables aux pays en voie de développement?. Revue Française du Marketing. No. 112/2. Páramo, Dagoberto (1998b). Culturas organizacionales orientadas al mercado. Un modelo para su implementación. Monografías de Administración No. 51. Facultad de Administración. Universidad de Los Andes. Lilien, Gary & Rangaswamy, Arvind (1998b). The age of marketing engineering. Marketing Management. Spring 1988. Chicago Lambin, Jean-Jacques (1990). La recherche marketing. Analyser, mesurer, prévoir. McGraw-Hill. Paris. Lambin, Jean-Jacques (1995). Le marketing stratégique. Fondements, méthodes et applications. McGraw-Hill. Paris. 2da. Ed. Lejeune Monique (1989). Un regard d'ensemble sur le marketing des services. Revue Française du Marketing. No. 121/1. Lendrevie, Jacques & Lindon, Denis (1983). Mercator. Théorie et pratique du market. Dalloz. 3a. Ed. Paris. Levi-Strauss C. (1976). El mono desnudo. Siglo XXI. España Levitt, Theodore (1976). The industrialization of Service. Harvard Business Review. No. 54. September-October. Lilien, Gary & Rangaswamy, Arvind. (1998a). Marketing Engineering. Addison-Wesley. USA. Mariampolsky, Hy. (1999).The power of ethnography. Market Research Society. Journal of the Market Research Society, London, January Lovelock, Christopher (1980). Toward a classification of services. Theoretical developments in marketing. American Marketing Association. Chicago. Lovelock, Christopher (1981). Why marketing management needs to be different for services?. Marketing of Services. American marketing Association. Chicago. Lovelock, Christopher (1983). Classifying services to gain strategic marketing insights. Journal of Marketing. Vol. 47. Summer. Lovelock, Christopher (1984). Services Marketing. Prentice-Hall. New Jersey. Ludon D, and Della Bitta, A. (1996). Comportamiento del Consumidor. Conceptos y aplicaciones, McGraw Hill. México. Madia de Souza, Francisco. (1995). La sexta generación del marketing. McGraw Hill. Bogotá. Malinovski, B. (1975). El método de la antropología social. Siglo XXI. Barcelona Páramo, Dagoberto. (1998a). Una aproximación al concepto de marketing. Revista Gestión No. 5. División de Ciencias Administrativas. Universidad del Norte. 1-22 Páramo, Dagoberto (1999c). National Culture and Consumer Behavior in International Markets; A Symbolic Consumer Choice Behavior Approach. The British Academy of Management Annual Conference. Manchester, September. Kotler, Philip and Zaltman, Gerald (1971). Social Marketing: An approach to planned social change. Journal of Marketing. Vol 35. July. info:eu-repo/semantics/article Wilensky, Alberto. (1986). Marketing estratégico. 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Profundidad - 2020 https://creativecommons.org/licenses/by-nc/4.0 Español https://revistas.ufps.edu.co/index.php/profundidad/article/view/2226 Universidad Francisco de Paula Santander Bartels, Robert. (1970) Development of marketing. Thought: a brief history. En Marketing theory and metatheory. (Comp American Marketing Association). Richard D. Irwin, INC, Illinois. text/xml text/html application/pdf Artículo de revista Núm. 1 , Año 2014 : Julio-Diciembre 1 1 Postconflicto Evaluación de las Cooperativas Internacionalización Cooperativas de consumo Comercio internacional Álvarez Rodríguez, Juan Fernando Tras el análisis reflexivo de dos investigaciones sobre las políticas públicas en el sector de cooperativas de consumo 1980 – 2010 e internacionalización cooperativa: condiciones y lineamientos para su desarrollo en Colombia, se analizan algunos elementos que coadyuvaron el desenlace económico de las cooperativas de consumo en el mercado colombiano. El objetivo de dicho análisis es identificar los factores que más han incidido en la articulación de las cooperativas de consumo en los mercados, su presencia sectorial y los elementos a tener en cuenta en una posible promoción a futuro. Lo anterior, en el marco de un proceso de replanteamiento del rol de las cooperativas de consumo como articuladoras de bienestar social, cohesión y generación de mercados en escenarios de postconflicto. Como hallazgos se destaca que: Internamente el grueso de cooperativas de consumo fueron incapaces para adaptarse a la dinámica de un mercado innovador y la entrada de hipermercados y de cajas de compensación, fomentadas por el Estado, desplazaron a esta opción de organización del consumo. En estas estructuras la ausencia de generación de escalas vía integración generaron una excesiva orientación a terceros que no brindaba incentivos a los asociados. Bartels, Robert (1976). The history of marketing thought. 2a. ed. Grid Inc. Ohio, USA. • Arnold, Mark and Fisher, James. (1996). Counterculture, criticisms, and crisis: Assessing the effect of ths Sixties on marketing thought. Journal of Macromarketing. Boulder. Vol. 16. No. 1. Spring Bartels, Robert. (1951) Can marketing be a science?. En Journal of Marketing, Volumen XV. Páginas 319-328 Hofstede, G.. (1997). Cultures and Organizations. Software of the Mind. Intercultural Cooperation and its Importance of Survival. UK: McGraw-Hill. Gómez, Olga Lucía; Serrano, Jorge; Paba, Julio; Páramo, Dagoberto; Sandoval José; Oliveros Germán; Unigarro, Manuel. (2001). Informe Final. Grupo de Discusión sobre Ingeniería. Universidad Autónoma de Bucaramanga. Belk, Russell (1988). Possessions and the extended self. Journal of Consumer Research. Vol 15. September Hanson, Ward (2000). Principles of internet marketing. International Thomson South Western College publishing. USA. Hawkins D., Best R., y Coney, K. (1994). Comportamiento del consumidor. Repercusiones en la estrategia de marketing. Addisson-Wesley Iberoamericana. USA.. Hernández, Miguel y Rodríguez, Augusto (2001). El objeto de estudio de la disciplina de marketing. Revista Colombiana de Marketing. Año 2. No. 3. Diciembre Hofstede, G. (1980). Culture's Consequences: International Differences in Work Related Values. Beverly Hills, CA: Sage. Houston, Franklin (1986). The marketing concept: what it is and what it is not. Journal of Marketing. Vol. 50. April. Geertz, Cliford. (1973). The Interpretation of Cultures. New York: Basic Books Jones, Brian and Monieson, David (1990). Early development of the philosophy of marketing thought. Journal of Marketing. Vol. 54. January. Kinnear, Thomas and Taylor, James R. (1994). Marketing Research. An applied approach. McGraw-Hill. USA. Klein, Thomas. (2000). Societal deconstruction and the postmodern project in marketing: The death of our discipline according to Holbrook. Journal of Macromarketing. Boulder. Vol. 20. No. 1. Jun. Kotler, Philip (1979). Strategies for introducing marketing into non profit organizations. Journal of Marketing Vol. 43. Spring. Kotler, Philip (1987). Strategic for non profit organizations. Prentice Hall. 3d ed. USA. Kotler, Philip (1990). Marketing management: analysis, planning and control. Prentice-Hall. New Jersey. Gómez, Alvaro. (1999). Cultura y civilización. Fundación Sergio Arboleda. Bogotá. Guiltinan, J. and Gordon P. (1997). Marketing Management: Strategies and Programs. McGraw Hill-Inc.New York Publication Dunfee, Thomas; Smith Craig; Ross, Williams. Social contracts and marketing ethics. Journal of Marketing. Vol. 63. No. 3. Jul. Bergadaà, Michelle; Nyeck, Simon. (1992). Recherche en marketing: un état des controverses. Recherche et Applications en Marketing. Vol. VII. No. 3. Chanal, Valerie; Lesca, Humbert; Martinet, Alain, (1997). Vers une ingénierie de la recherche en sciences de gestion. Revue Française de Gestion.Novembre-Décembre Cohen, Dorothy (1986). Trademark Strategy. Journal of Marketing. Vol. 50. January. Day, George and Montgomery, David. (1999). Charting new directions for marketing. Journal of Marketing. Vol. 63. New York Dixon, Donald. (1999). Some late nineteenth-century antecedents of marketing theory. Journal of Macromarketing. Boulder. Vol. 19. No. 2. Dec. Dorado, Felipe (2001). Ingeniería de mercados: una aproximación. Revista Colombiana de Marketing. Año 2. No. 2. Junio Douglas, M., and Isherwood, B. (1979). The World of Goods: Towards an Anthropology of Consumption. New York: Norton. Dufer, Jean (1988). Le marketing interne: facteur de succès du marketing externe. Revue Française du Marketing. No. 120/5 Feldman, Laurence (1971). Societal adaptation: a new challenge for marketing. Journal of Marketing Vol. 35. July. Fine, Seymour (1981). The marketing of ideas and social causes. Praeger. New York. Fazio, Hugo. (1994). Después del comunismo. La difícil transición en Europa Central y Oriental. Tercer Mundo Editores. Bogotá Dussart, Christian. (1983). Comportement du Consommateur et Stratégie de Marketing. Canada: McGraw-Hill. Journal article The evolution of consumer cooperatives in Colombia within a framework of internationalization After thoughtful analysis of two studies on public policy in the field of consumer cooperatives 1980 - 2010 and cooperative internationalization conditions and guidelines for development in Colombia, some elements that contributed the economic outcome of the consumer cooperatives in analyzing the Colombian market. The purpose of this analysis is to identify the factors that most influenced the articulation of consumer cooperatives in the markets, its sectoral presence and the elements to consider in a possible future promotion. This, in the context of a process of rethinking the role of consumer cooperatives as articulators of social welfare, cohesion and generation markets in post- conflict scenarios. As findings to date include: • Internally the bulk of consumer cooperatives were unable to adapt to a dynamic and innovative market entry hypermarkets and compensation funds, encouraged by the State displaced this option organization of consumption. • In the absence of these structures generation via integration scales generated excessive guidance to others who did not provide incentives to 2014-07-01T00:00:00Z 2422-2518 32 2014-07-01 https://revistas.ufps.edu.co/index.php/profundidad/article/download/2226/4607 https://revistas.ufps.edu.co/index.php/profundidad/article/download/2226/2480 https://revistas.ufps.edu.co/index.php/profundidad/article/download/2226/2216 https://doi.org/10.22463/24221783.2226 2014-07-01T00:00:00Z 43 10.22463/24221783.2226 |
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UNIVERSIDAD FRANCISCO DE PAULA SANTANDER |
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https://nuevo.metarevistas.org/UNIVERSIDADFRANCISCODEPAULASANTANDER/logo.png |
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Colombia |
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Revista Científica Profundidad Construyendo Futuro |
| title |
Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización |
| spellingShingle |
Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización Álvarez Rodríguez, Juan Fernando Postconflicto Evaluación de las Cooperativas Internacionalización Cooperativas de consumo Comercio internacional |
| title_short |
Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización |
| title_full |
Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización |
| title_fullStr |
Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización |
| title_full_unstemmed |
Devenir de las cooperativas de consumo en Colombia en un marco de internacionalización |
| title_sort |
devenir de las cooperativas de consumo en colombia en un marco de internacionalización |
| title_eng |
The evolution of consumer cooperatives in Colombia within a framework of internationalization |
| description |
Tras el análisis reflexivo de dos investigaciones sobre las políticas públicas en el sector de cooperativas de consumo 1980 – 2010 e internacionalización cooperativa: condiciones y lineamientos para su desarrollo en Colombia, se analizan algunos elementos que coadyuvaron el desenlace económico de las cooperativas de consumo en el mercado colombiano.
El objetivo de dicho análisis es identificar los factores que más han incidido en la articulación de las cooperativas de consumo en los mercados, su presencia sectorial y los elementos a tener en cuenta en una posible promoción a futuro. Lo anterior, en el marco de un proceso de replanteamiento del rol de las cooperativas de consumo como articuladoras de bienestar social, cohesión y generación de mercados en escenarios de postconflicto.
Como hallazgos se destaca que:
Internamente el grueso de cooperativas de consumo fueron incapaces para adaptarse a la dinámica de un mercado innovador y la entrada de hipermercados y de cajas de compensación, fomentadas por el Estado, desplazaron a esta opción de organización del consumo.
En estas estructuras la ausencia de generación de escalas vía integración generaron una excesiva orientación a terceros que no brindaba incentivos a los asociados.
|
| description_eng |
After thoughtful analysis of two studies on public policy in the field of consumer cooperatives 1980 - 2010 and cooperative internationalization conditions and guidelines for development in Colombia, some elements that contributed the economic outcome of the consumer cooperatives in analyzing the Colombian market.
The purpose of this analysis is to identify the factors that most influenced the articulation of consumer cooperatives in the markets, its sectoral presence and the elements to consider in a possible future promotion. This, in the context of a process of rethinking the role of consumer cooperatives as articulators of social welfare, cohesion and generation markets in post- conflict scenarios.
As findings to date include:
• Internally the bulk of consumer cooperatives were unable to adapt to a dynamic and innovative market entry hypermarkets and compensation funds, encouraged by the State displaced this option organization of consumption.
• In the absence of these structures generation via integration scales generated excessive guidance to others who did not provide incentives to
|
| author |
Álvarez Rodríguez, Juan Fernando |
| author_facet |
Álvarez Rodríguez, Juan Fernando |
| topicspa_str_mv |
Postconflicto Evaluación de las Cooperativas Internacionalización Cooperativas de consumo Comercio internacional |
| topic |
Postconflicto Evaluación de las Cooperativas Internacionalización Cooperativas de consumo Comercio internacional |
| topic_facet |
Postconflicto Evaluación de las Cooperativas Internacionalización Cooperativas de consumo Comercio internacional |
| citationvolume |
1 |
| citationissue |
1 |
| citationedition |
Núm. 1 , Año 2014 : Julio-Diciembre |
| publisher |
Universidad Francisco de Paula Santander |
| ispartofjournal |
Revista Científica Profundidad Construyendo Futuro |
| source |
https://revistas.ufps.edu.co/index.php/profundidad/article/view/2226 |
| language |
Español |
| format |
Article |
| rights |
info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0. Profundidad - 2020 https://creativecommons.org/licenses/by-nc/4.0 |
| references |
Mispelblom Frederik (1991). Le secret des services: les clients acteurs autant qu'objets de travail. Revue Française du Marketing. No. 134/4 Mason, Roger. (1995). Interpersonal effects on consumer demand in economic theory and marketing thouhgt, 1890-1950. Journal of Economic Issues. Lincoln. Vol. 29. No. 3. Sep. McCracken, G. (1986). Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural meaning of Consumer Goods. Journal of Consumer Research. Vol. 13, June, 71-84. McCracken, G. (1988). Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities: Bloomington: Indiana University Press. McCracken, G. (1990). Culture and Consumer Behavior: An Anthropological Perspective. Journal of the Market Research Society. Vol. 32, No. 1, 3-11 Mckenna, Regis (1991). Marketing is everything. Harvard Business Review. January-February. Mehta, R., and Belk, R. (1991). Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States. Journal of Consumer Research. Vol. 17, March, 398-411. Mowen, John and Minor, Michael (1998). Consumer Behavior. New Jersey: Prentice Hall. 3rd Ed. Marion, Gilles et al (2003). Antimanuel de marketing. Paris. Éditions d’Organisation. Muñoz, J. (1995). Antropología cultural colombiana. Editorial Unisur. Bogotá. Murphy, Patrick & Enis, Ben (1986). Classifying products strategically. Journal of Marketing. Vol. 50. July. Murray, Jeff; Evers Deborah; Janda, Swinder. (1995). Marketing, theory borrowing, and critical reflection. Journal of Macromarketing. Boulder. Vol. 15. No. 2. Fall. Narver, J. and Slater, S (1990). The effect of a market orientation on business profitability: Journal of Marlketing. Vol 54. Nooteboom, Bart (1992). A postmodern philosophy of markets. International Studies of Management & Organization. Summer, Oliva, R. (1998). Use modeling power tools to improve decisions. Marketing News. Chicago. Mason, Roger (1998). Breakfast in Detroit: Economics, marketing, and consumer theory, 1930 to 1950. Journal of Macromarketing. Boulder. Vol. 18. No. 2. Fall. Maricourt, Renaud de (1987). Les principes et techniques de marketing sont-ils applicables aux pays en voie de développement?. Revue Française du Marketing. No. 112/2. Páramo, Dagoberto (1998b). Culturas organizacionales orientadas al mercado. Un modelo para su implementación. Monografías de Administración No. 51. Facultad de Administración. Universidad de Los Andes. Lilien, Gary & Rangaswamy, Arvind (1998b). The age of marketing engineering. Marketing Management. Spring 1988. Chicago Lambin, Jean-Jacques (1990). La recherche marketing. Analyser, mesurer, prévoir. McGraw-Hill. Paris. Lambin, Jean-Jacques (1995). Le marketing stratégique. Fondements, méthodes et applications. McGraw-Hill. Paris. 2da. Ed. Lejeune Monique (1989). 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