intención de recompra intención de recomendación percepción perception recommendation intent repurchase intent tourist turista Electronic Word of Mouth Electronic Word of mouth Word of Mouth Word of mouth consumer consumidor repurchase intention Brand City brand Consumer, business sustainability, brand Consumidor, perdurabilidad empresarial, marca Consumo Consumption Corporate social responsibility Destino turístico Diagnosis Diagnóstico IPYME's Infant Infante Influence Influencia